Planning helps reinforce internal communication, promote brand image, and optimize message effectiveness.
By structuring the content to be broadcast on screens, managers can ensure that information or messages are delivered in a fluid and relevant way. Planning helps create a visual narrative flow, adapting content to key moments of the day and anticipating the needs of the target audience. It also offers the possibility of synchronizing messages with special events and measuring communication effectiveness.
In short, playlist planning in digital signage optimizes the impact of each screen, ensuring that the right message is delivered at the right time, thus reinforcing the effectiveness of visual communication.
To begin, go to the playlist you want to schedule.
At the top of your playlist, click on " Planning ":
Click on "+ Add a period":
You can choose between two types of period
Add a broadcast range
Continually broadcast content between two defined dates.
Chose Start Date and End Date:
Click on "Save".
Add a recurring rule
Broadcast content daily, weekly or monthly.
For the recurring rule, select the recurrence you want to assign to this playlist, the time it starts and ends, and when the recurring rule is over.
Click on "Save" for your schedule to be set up.
Your playlist is now scheduled and will be played at the times and dates you set.
You can activate or deactivate your schedule via the "Activation of planning" button: