Welcome to Comeen Play reseller certification!👋
In order to confirm your interest for our digital signage solution, you will have to go through this certification and to pass the exam associated with it.
We thought it to help you improve your understanding of Comeen Play and to help you adopt the best sales process.
It is also a way for us to make sure our partnership starts on solid foundations and will last for long hopefully.
When you have read all the following documentation and feel confident enough about presenting Comeen Play to a potential customer, go to the exam section.
You will have to organize a meeting with us as if we were your prospect. And then, just like with a lead, you will have to identify our needs, to present Comeen Play and to initiate the sales process (meeting's follow-up, trial's proposition, etc).
Certification validity:1 year
Certification ownership: a company can be certified when, at least, one employee is certified. If the employee leaves the company, the company has to retake certification in the two following months.
📖Detailed program
What you will learn and need
Know digital signage and its uses
Presenting Comeen Play to a prospect
→ watch these videos: Discover Comeen Play: the digital signage platform
Getting started with Comeen Play signage solutionLearn the differences between the 3 Comeen Play pricing (Starter, Business, Enterprise)
→ access our pricingKnow how to deal with the main issues related to digital signage and Comeen Play
→ consult our site and the resources on this subject
Requirements
a Comeen Play account
a space configured with your prospect's expectations
Program
Read those ressources:
Read Comeen - Certified Partner Program and all mentioned ressources
Read What is Comeen Play?
Watch this video presenting how to use Comeen Play :
Read the section Comeen Play - Typical Sales Process of this document.
When you're ready, go over The exam section.
🤝 Comeen Play - Typical Sales Process
Our solution Comeen Play provides features to improve internal and operational communication by broadcasting content from integrations.
If your lead is looking for a tool that supports screen fleet management and multi-users that's great news!
Identify potential leads
Since you're a digital signage reseller, every customer of yours using Google Workspace is a potential lead.
Focus on companies:
with at least 50 displays,
that have clearly identified project and budget,
with which you have a great and established relationship,
that are mature on digital signage use.
Once you have a list of potential leads, you'll have to find the right interlocutor.
You're probably already talking to the IT team, they can be a good target for the first meeting.
Usually, the best interlocutors are:
Communication/Marketing team
IT/HRIS team,
HR team.
The first point of contact can be by email or by Linkedin.
You can use this ready-to-use template:
Hi John,
I hope you're doing great!
As you've probably seen on LinkedIn, Digital Signage Genius is partnering with a company called Comeen.
Comeen is the platform for today’s workplace environment integrated with your daily tools.
Their product Comeen Play is an Enterprise-grade digital signage platform.
The user experience is based on a Saas configuration back-end, and allows you to remotely control the content that appears on your screens.
I would love to present you Comeen in a 30 minute session.
What do you think?
Best regards,
Benjamin.
If the person gets back to you, you'll need to setup a 1st meeting.
Congratulations, you can go to the next step!🙂
Succeeding on the 1st meeting
Who needs to be there? → Gather all the project stakeholders and decision-makers
How much time do you need? → Plan enough time to convince your lead and to make sure to take him to the next step
Scenario:
Your presentation
Ask why they have accepted the demonstration: Is there any needs or project identified? Any deadline ?
Who's Comeen and why should them trust us? Presentation of Comeen
What is Comeen Play ? Comeen Play sales deck
What did they think about the product?
Are they interested in trying the product?
Mail follow-up
According to how went your first meeting and to your lead's reaction, here are two templates for the follow-up
1st option:You have been able to introduce your lead to the free trial process who said he's interested, you can use this ready-to-use email:
Hi John,
Thanks again for our meeting today!
Here is:
• a short video presenting how the platform works,
• the pricing of Comeen Play.
As mentioned during the presentation, we can set up a Comeen Play trial.
The only limit of the trial is the duration of 4 weeks.
I'll come back to you in one week to get your team's feedback.
Have a wonderful day,
Benjamin.
2nd option:You didn't have the opportunity to introduce your lead to the free trial process, you can use this ready-to-use email:
Hi John,
Thanks again for our meeting today!
Here is:
• a short video presenting how the platform works,
• the pricing of Comeen Play.
I didn't have the chance during the presentation to tell you that we can set up a Comeen Play trial so you can try it for free and make sure of the tool's relevancy.
The only limit of the trial is the duration of 4 weeks.
I'll come back to you in one week to get your team's feedback.
Have a wonderful day,
Benjamin.
Pricing
All Comeen pricing is expressed in EUR and USD before taxes. We only do annual subscriptions.
Please refer to your Distributor Agreement if you have different pricing terms with us.
You can access full Comeen pricing here.
Comeen's trial
You'll need someone in your team with the certification Certified Integrator - Comeen Play to set up the trial.
Since Comeen Play is easy and quick to deploy, proposing a Comeen's trial to your lead can be a great way to show them:
how it's indeed easy and quick to deploy
how the adoption is going on the targeted audience for the trial
how their needs are met thanks to our tool
Initiation of the trial
As a certified reseller, we expect from you that you accompany your lead during the whole trial process:
First step, you need to gather all the project's information (number of users, duration of the trial, features used, objectives of the trial, stake-holders and decision makers, etc) and make sure the trial will answer all prospect's needs and expectations
Then you will help them create a Comeen Play account
When your lead's account is created, help them to set up the tool to their needs thanks to this video
Help them onboard the concerned employees and communicate about Comeen to the rest of the company with our Success and Communication Plan
Trial's interests
When a company has implemented Comeen Play for a trial, it's really easy for them to go on a global deployment. You just need to involve the key people.
When employees will start using Comeen Play during the trial, if they like it - and they will - it will be hard for the company to turn back. If you really want to close a deal, proposing a trial is the key.
Regarding the trial, we have only one rule: a duration of 4 weeks maximum. Anything else is unlimited.
The more users you deploy on Comeen Play, the harder it will be for the company to turn back.
Once a customer has agreed to do a trial:
Do a copy of this document(ask access if needed),
Customize it with customer's logo, name and information,
Share it with the customer team.
This document presents:
The Comeen trial deployment and final deployment process between you and the customer.
A ready-to-use communication plan for your customer. The best your customer communicates about Comeen Play with his company, the more it will be adopted.
When should I propose a trial?
→ As soon as your lead seems interested and mature enough. Adoption is key to convince your leads of Comeen Play usefulness. By offering in our platform integrations to the tools employees already know and use every day, we're maximising the chance to have a great adoption.
How long is the trial?
→ The trial can last 4 weeks at the maximum, you can make i shorter if you think it would be enough but not longer. The more a company gets used to a tool and learns to see its value the more they'll be inclined to keep it so we recommend to do between 2 and 4 weeks trial.
Should I invoice the trial?
→You won't invoice the trial because it is free so your prospects won't be afraid of paying for a trial of our solution. Therefore, you must encourage your prospects to deploy Comeen Play on as many displays as possible so the adoption and the implementation will be easier if your lead decides to go for our solution.
What's included in the trial?
⚠️Of course you shall only deploy what's relevant for your prospect
→ A full access to Comeen services for a maximum period of 4 weeks:
Comeen Play : collaborative signage platform
Comeen Workplace solutions :
Today : office attendance management
Rooms : meeting room features
Visitors : visitors and safety monitoring toolOur support live chat
Our help documentation (articles and videos)
Security and GDPR review
During the evaluation process of Comeen, you'll probably need to go through a security and GDPR review. Here is the list of resources usually needed. If your customer is asking not listed resources, feel freeto reach out.
Comeen technical architecture (ask access if needed),
Getting to know Comeen's competitors
Comeen Play isn't the only digital signage solution on the market. Most of our competitors provide software and hardware which means that they have to deal with both aspects of the project.
Comeen Play is more advanced than most signage solutions and you are experts of the hardware part, our collaboration will surely offer a better and more complete service to our common customers.
Above all, Comeen Play is the solution that offers the most integrations.😉
Here is an analysis of our competitors that we've already seen during a pre-sales process.
This comparison document should help you better understand how we're different.
🎓The exam
The session will be recorded.
Once you feel ready, reach out by email.
Act like if we were one of your customers.
An employee from Comeen will pretend to be in charge of collaboration tools in a company you're reselling to.
You have to convince him to accept a Comeen Play presentation.
During the meeting he will act like a potential lead.
You'll have 30 minutes to convince him to go further with you.
You'll have to fill the Comeen - Project qualification template and you'll send it to him by email after the presentation.
You'll have to send him (in a separate email), a follow up email as if he was a real lead.
He will get back to you after that to set up a debriefing meeting.
If everything went well, you'll become a Comeen Play - Certified Reseller.
Congratulations!🔥
🚀Announcement
Once you've succeeded in the exam, the last step of the program is to announce the certification on LinkedIn.
The announcement through your LinkedIn company page is mandatory. The certified person can also post the message with his own LinkedIn account. The more you communicate on the partnership, the more we'll both have visibility.🙂